Qatar Airways

About the role

Manager Advertising Technology will oversee the data activation and advertising technology strategy. This

role involves planning and managing the roadmap for implementing marketing and advertising platforms,

focusing on automation while ensuring compliance with data regulations. This position will utilize first-party

data to achieve top-tier targeting and tracking and will play a crucial role in connecting digital platforms to

drive commercial success. Additionally, this position aims to empower the team to excel in data-driven

marketing.

Key Accountabilities include:

• Develop and manage a comprehensive roadmap for data activation strategies that are intricately aligned

with overarching commercial objectives, while actively identifying and generating new revenue growth

opportunities within the market.

• Serve as the technical platform lead for key advertising platforms, such as Google and Meta, ensuring the

optimal utilization of their advanced features to drive innovation and improve campaign effectiveness

continuously.

• Advocate for and facilitate the adoption and integration of state-of-the-art marketing and advertising tools,

leveraging artificial intelligence, automation, and dynamic ad delivery systems to enhance targeting and

engagement strategies.

• Explore new market trends and evaluate new technology to ensure best in class data driven marketing.
• Define commercial benefits and risks around the use of first party data to support with the delivery of new

projects.

• Maximize the effectiveness of first-party data by employing advanced segmentation techniques and

analytical approaches to create targeted and impactful advertising strategies.

• Develop and manage comprehensive processes and frameworks to guarantee the consistent and

compliant usage and sharing of data specifically for advertising and reporting objectives, ensuring

adherence to legal and regulatory standards.

• Conduct thorough analyses of emerging market trends and evaluate cutting-edge technologies to ensure

the implementation of best-in-class practices in data-driven marketing, positioning the organization as a

leader in the industry

• Clearly define the commercial benefits and associated risks involved in the utilization of first-party data,

providing strategic insights that support the successful delivery of new projects and initiatives

• Design and implement robust frameworks that enable the orchestration and personalization of marketing

communications, leveraging real-time data on available campaigns and offers to optimize customer

engagement and conversion rates

• Manage processes and frameworks to ensure a consistent and compliant use and sharing of data for the

purpose of advertising and reporting

• Identify opportunities to leverage automation in campaign management such as campaign creation,

workflows, processes and creatives

• Engage in effective collaboration among various departments, specifically focusing on digital initiatives,

product development, and information technology in order to drive innovation, improve processes, and

deliver outstanding results for projects

• Establish a robust data-driven methodology that emphasizes continuous testing and learning, leveraging

advanced measurement solutions to derive actionable insights and maximize campaign effectiveness

• Implement and maintain rigorous tracking and measurement frameworks that promote data governance,

ensuring data quality, integrity, and accessibility across all digital initiatives.

• Identify and capitalize on opportunities to incorporate automation in campaign management, enhancing

efficiency in campaign creation, optimizing workflows, streamlining processes, and enhancing creative

asset management

• Oversee the implementation and optimization of dynamic feed management systems to enhance

advertising effectiveness, ensuring real-time updates and data synchronization for improved campaign

performance

• Foster cross-functional collaboration with digital marketing, product development, and IT teams to ensure

all initiatives align with business objectives and support seamless execution

• Ensure seamless integration with various platforms and tools, facilitating efficient data usage and

activation to improve targeting and personalization in marketing efforts

• Spearhead the procurement of new technologies and tools as necessary, conducting thorough feature

comparisons and evaluations to identify the best solutions for enhancing operational capabilities and

achieving strategic goals

• Perform other department duties related to his / her position as directed by the Head of the Department

Be part of an extraordinary story

Your skills. Your imagination. Your ambition. Here, there are no boundaries to your potential and the impact you can make. You’ll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future, and build the life you want while being part of an international community. Our best is here and still to come. To us, impossible is only a challenge.

Join us as we dare to achieve what’s never been done before.