- Closing Date: 2026-06-05
AEP Technical Lead - MarTech
Description
Description
An opportunity to join the Qatar Airways Group IT Customer & Digital Platforms team as an AEP Technical Lead. This role combines hands-on development, architecture leadership, team mentoring, and platform modernization to maximize the value of Adobe Experience Platform and its integrations.
The Technical Lead will drive the implementation and optimization of AEP solutions, ensuring effective data management, audience segmentation, and campaign performance analysis. Working with cross-functional teams, you will translate business goals into technical solutions that deliver impactful marketing outcomes.
The successful candidate will bring deep AEP expertise and a strong understanding of airline data complexity and customer personalization challenges. You will serve as the team’s technical authority, combining engineering discipline with strategic delivery and acting as a trusted partner to the Technology Delivery Manager.
Your duties would include:
Lead AEP data architecture and governance, including XDM schemas, dataset taxonomy, identity stitching, and batch/streaming ingestion.
Drive technical decisions for Real-Time Customer Profile, audience segmentation, and DULE governance.
Define and enforce AEP best practices, coding standards, and deployment patterns.
Own AEP integration architecture across activation channels, including AJO, Real-Time CDP, and third-party airline systems.
Lead delivery of personalization use cases across web, mobile app, email, and push channels.
Work with the Architect to implement customer segmentation and audience activation pipelines for real-time personalization at scale.
Collaborate with Data Science and Analytics to productionize ML-driven propensity models and predictive segments in AEP.
Oversee AEP integration with the Qatar Airways Customer Data Lake and Unified Customer Profile.
Ensure the accuracy, latency, and reliability of Real-Time Customer Profile across the airline Martech ecosystem.
Lead AEP developers through mentorship, code reviews, and career development.
Partner with the Technology Delivery Manager to turn roadmap priorities into executable sprints.
Lead Agile ceremonies, including sprint planning, backlog refinement, showcases, and retrospectives.
Manage dependencies, risks, and blockers, escalating and unblocking the team as needed.
Maintain technical documentation, including solution designs, architecture diagrams, and runbooks, and oversee vendor-led implementations for architectural compliance and delivery quality.
Ensure solutions are scalable, secure, resilient, and aligned with Adobe and enterprise architecture standards.
Prepare solution documentation, standards, design reviews, and blueprints.
Provide technical leadership and guide key architectural decisions for the platform and supporting technologies.
Support production operations, issue triage, optimization, and continuous improvement of the CDP platform.
Act as the primary technical liaison with Adobe for implementations, upgrades, and escalations.
Be part of an extraordinary story
Your skills, imagination, and ambition can make a real impact here. You’ll find opportunities to grow, take on meaningful challenges, and build valuable experience as part of an international community.
We believe the impossible is simply a challenge. Join us as we push boundaries and achieve what hasn’t been done before.
Together, everything is possible.
Qualification
We are looking for a passionate, experienced professional to join our IT - Digital Solutions & Engineering team. The ideal candidate will have the following:
Essential:
5+ years of software engineering or technical experience within Enterprise Digital Development.
Production-grade Adobe Experience Platform expertise across XDM schema design, Real-Time Customer Profile, identity stitching, batch and streaming ingestion, segmentation, AJO, Real-Time CDP, and data governance.
Airline industry experience with a strong understanding of customer data models, including PNR, FFP, ancillary, disruption, and loyalty data.
Passenger lifecycle personalization across booking, pre-flight, inflight, and post-flight phases
Preferred
Experience in airline loyalty, customer data, or personalisation platforms.
Relevant Adobe certifications or equivalent martech platform credentials.
Strong proficiency in Python and/or JavaScript for data pipelines and AEP API integrations.
Strong command of RESTful APIs, JSON and Parquet data formats, and cloud data infrastructure, preferably Azure or AWS.
About Qatar Airways Group:
Our story started with four aircraft. Today, we deliver excellence across 12 different businesses coming together as one. We’ve grown fast, broken records and set trends that others follow. We don’t slow down by the fear of failure. Instead, we dare to achieve what’s never been done before. So, whether you’re creating a unique experience for our customers or innovating behind the scenes, every person contributes to our proud story. A story of spectacular growth and determination. Now is the time to bring your best ideas and passion to a place where your ambition will know no boundaries, and be part of a truly global community.
How to Apply
If you are interested to submit your application and feel you are a good fit for this role, please complete our application form and upload your CV for our review and consideration.